What's the Story?
Greatest Hotels was a client that approached RIT's New Media Design class to design their product idea. Each student created their proposal, including myself. The product made a high-class curation of hotel resorts utilizing Google Business Photos to immersively guide travel enthusiasts toward the most luxurious hotels in the world. This project included user testing, user feedback, and personas to create a reliable tool for business or pleasure.
Design a new visual identity, brand, and website for the client. The website aimed to curate the best hotels in the world and encouraged users to explore them with Google Business Photos and promote direct reservations rather than taking a typical referral fee. Users could learn about hotels and plan dream destinations by adding hotels to lists and virtually touring their locations and features.
Branding & Design
Project Results & Retrospective