News & Resources
What's the story?
When I started at the company, Appfigures was pursuing multiple efforts to grow and acquire new users. They were writing great content, but it didn’t have a dedicated space. And they were hosting events, but their format was limited. I knew some essential differences that would likely improve certain aspects of its strategy. So, I proposed, created, and championed an improved solution, bringing an unprecedented return on investment that will last forever.
I wanted to research the viability of a content strategy that I saw in common. My experience at CreativeMornings showed me what engaging events are like. And my time following InVision's design resources showed me how you could make good content that helps people while appropriately selling yourself. I knew Appfigures could reach their goal of becoming a stronger authority in the app industry if they tried similar plays.
Summary of Accomplishments
Increased Users and Plans
The new content strategy to incorporate the product more helped increase the acquisition and conversion of 100,000+ new users and customers, including expansion into pricing plans for journalists.
A Massive Content Library
News & Resources is now a core strategy with new content weekly. Their library has 1100+ articles, 100+ podcast episodes, and 165+ YouTube videos and webinars with 2.5k+ subscribers and 87,000+ views.
More Major News Mentions
By the Summer of 2023, major tech publications mentioned the company and referenced its data in articles over 400% more often in the 5 1/2 years I supported the project than in the company’s entire history.
Larger Events and Special Guests
The elevation of its events gave the company the reputation to fill venues like Twitter HQ NYC and Amazon AWS Startup Loft and attract industry guest speakers from notable companies like Adidas, SeatGeek, and BBC.